1980 - for the first time in the history of Western Union revenues from money transfers exceeded the income from the telegraph service. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. 1970 - a new service called Thanks to cooperation with Western Union the Associated Press at the end of the XIX century took almost monopolistic position in the U.S. market news. Western Union made so that the time in all of American civil services was the same.