In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission.