In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. 1970 - a new service called Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building -