In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In April 1851 companions registered in Albany New York and Mississippi Valley Printing Telegraph Company (NYMVPTC), which included founded two years before New York State Printing Telegraph Company. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. One of the common kinds of money transfer is a transfer via the international system of Western Union. Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network.