As a result of 2011, net income of Western Union has increased by 28% to $ 1.165 billion, the company reported. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. In the early 60s Western Union has put into operation transcontinental microwave system of data transmission via radio waves, completely replacing the web of telegraph poles and wires. In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network.