In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1995, First Financial Management was acquired by First Data Corp. (the deal amounted to $ 7 billion), and Western Union Financial Services became a subsidiary of First Data. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. All you need for sending money via Western Union is to go to the nearest branch of Western Union, fill out the transfer printed form, show your passport and then send money. Gold Card Loyalty Program Western Union Western Union made so that the time in all of American civil services was the same.