Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1995, First Financial Management was acquired by First Data Corp. (the deal amounted to $ 7 billion), and Western Union Financial Services became a subsidiary of First Data. In October 1871 the company has implemented the world's first telegraph money order. After a century money transfers have become a major source of income for Western Union. On the market was placed about 765 million of ordinary shares of the company. On the first day trading on the exchange the company's shares rose by 3.3% and the cost was $ 19.96.