In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Separation of the companies had two objectives: first, to give Western Union the opportunity to develop more intensively, and secondly, to help First Data to return to its original activity (in 1992 the company separated from the payment system of American Express as an independent financial services company). In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. One of the common kinds of money transfer is a transfer via the international system of Western Union. In October 1871 the company has implemented the world's first telegraph money order. After a century money transfers have become a major source of income for Western Union. Before transition to remittances Western Union company rendered services on sphere of cable communication. In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company. Sibley, the founder of Western Union, did not build a new telegraph lines, and persuaded the other players to join. American Telegraph Company, however, still had to buy it.