Western Union has taken of 451st position in the rating Fortune 500 in 2009, having moved from 473rd line in 2008. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In April 1851 companions registered in Albany New York and Mississippi Valley Printing Telegraph Company (NYMVPTC), which included founded two years before New York State Printing Telegraph Company. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. The Western Union Company is a leader in global payment services Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. The Western Union Company is a financial services and communications company based in the United States. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.