In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. The Western Union Company is a financial services and communications company based in the United States. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network.