The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." "The beginning of practical work with Xpress Money - a great achievement of our strategy aimed at developing of the partner network around the world," said CEO of UNIStream. To transfer money you does not need a bank account, it is sufficient to show the agent an identity document: passport or driving license of international standard. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices.