Xpress Money started its activity with the only purpose of supporting of growing community of expatriates so that it softened the stress associated with life away from home and family. The goal has found concrete form in a simple, convenient and reliable way to send money back home to their families. Speaking of the key points, COO Y. Sudhir Kumar Shetty said: "We started with a simple model of" cash-cash "and now Xpress Money has a whole range of products, taking into account the diverse needs of our clients". Advantages of the "Xpress Money": favorable tariff for the transfer of money. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries. Advantages of the "Xpress Money": express - transfers are carried out without opening a bank account. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world. Xpress Money makes the best offer to its partners-agents. Reasonable price, easy to use systems and global presence provide the opportunity to build businesses and increase profits by offering Xpress Money services.