The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Advantages of the "Xpress Money": high speed - Transfer funds for one minute. The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries. "The beginning of practical work with Xpress Money - a great achievement of our strategy aimed at developing of the partner network around the world," said CEO of UNIStream. Xpress Money is an Authorized Payment Institution (API), operating on the basis of a license of the Financial Regulation and Supervision (FSA). It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices. 11 May 2012 Xpress Money has organized an environmental clean-up expedition to the worlds highest mountain - Everest.