Suren Hayriyan noted that with the implementation of the agreement between Unistream and Xpress Money, the system will not only strengthens its position in these areas, but also discovers a major stimulus for the development in both the operational and financial terms. To implement money transfers via Xpress Money you can in 14,000 locations in 73 countries, including USA, UK, Canada, Sweden, Australia, Spain, Italy, Egypt, United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Oman and other countries. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries. For transferring money via Xpress Money a client doesnt have to open a bank account, only to produce proof of identity to the agent: driving license of international standard or passport or other identity. It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. The company Xpress Money Services Ltd. was established to ensure high efficiency and total quality service to clients and registered in 1999 in London, UK.