Worldwide, the company Xpress Money is known for its reasonable price to pay for making transfers and competitive exchange rates. Today the company is "Xpress Money Ltd", registered in 1999 in London, is one of the largest in the Middle East. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo.