Sadhesh Giriyan, vice president of Xpress Money, said: "We aim to become a major provider of instant money transfers around the world. We have a strong brand that is well known in the world, and it continues to grow thanks to the high standards of our everyday business practices". Today the company is "Xpress Money Ltd", registered in 1999 in London, is one of the largest in the Middle East. To implement money transfers via Xpress Money you can in 14,000 locations in 73 countries, including USA, UK, Canada, Sweden, Australia, Spain, Italy, Egypt, United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Oman and other countries. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries. Vinesh Venugopal Nair, marketing director of Xpress Money, said: "We not only help our clients to maintain contact with their families, but also become a part of life of communities that serve. We are actively supporting people in need around the world." The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo.