The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." To transfer money you does not need a bank account, it is sufficient to show the agent an identity document: passport or driving license of international standard. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. For transferring money via Xpress Money a client doesnt have to open a bank account, only to produce proof of identity to the agent: driving license of international standard or passport or other identity. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world. Xpress Money makes the best offer to its partners-agents. Reasonable price, easy to use systems and global presence provide the opportunity to build businesses and increase profits by offering Xpress Money services.