Suren Hayriyan noted that with the implementation of the agreement between Unistream and Xpress Money, the system will not only strengthens its position in these areas, but also discovers a major stimulus for the development in both the operational and financial terms. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." "The beginning of practical work with Xpress Money - a great achievement of our strategy aimed at developing of the partner network around the world," said CEO of UNIStream. Vinesh Venugopal Nair, marketing director of Xpress Money, said: "We not only help our clients to maintain contact with their families, but also become a part of life of communities that serve. We are actively supporting people in need around the world." It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. The procedure of receiving and payment of Xpress Money transfers eliminates the need for filling in paper forms. The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo. The company Xpress Money Services Ltd. was established to ensure high efficiency and total quality service to clients and registered in 1999 in London, UK. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world. Now a modern, reliable and convenient system of Xpress Money has become available in Canada for those who need to send international money transfers within minutes.