Worldwide, the company Xpress Money is known for its reasonable price to pay for making transfers and competitive exchange rates. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries. Xpress Money is an Authorized Payment Institution (API), operating on the basis of a license of the Financial Regulation and Supervision (FSA). The procedure of receiving and payment of Xpress Money transfers eliminates the need for filling in paper forms. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices.