Xpress Money offers a choice of opportunity to transfer money directly into a bank account along with the ability to personally take cash in the point of service, and in some countries - also the option of delivery of money to the door of the recipient. Speaking of the key points, COO Y. Sudhir Kumar Shetty said: "We started with a simple model of" cash-cash "and now Xpress Money has a whole range of products, taking into account the diverse needs of our clients". The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries. Xpress Money is an Authorized Payment Institution (API), operating on the basis of a license of the Financial Regulation and Supervision (FSA). On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.