The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." To transfer money you does not need a bank account, it is sufficient to show the agent an identity document: passport or driving license of international standard. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. The procedure of receiving and payment of Xpress Money transfers eliminates the need for filling in paper forms. Advantages of the "Xpress Money": express - transfers are carried out without opening a bank account. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.