Sadhesh Giriyan, vice president of Xpress Money, said: "We aim to become a major provider of instant money transfers around the world. We have a strong brand that is well known in the world, and it continues to grow thanks to the high standards of our everyday business practices". Today the company is "Xpress Money Ltd", registered in 1999 in London, is one of the largest in the Middle East. Advantages of the "Xpress Money": favorable tariff for the transfer of money. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. Advantages of the "Xpress Money": a minimum of documents - identification document (the original). The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.