Sadhesh Giriyan, vice president of Xpress Money, said: "We aim to become a major provider of instant money transfers around the world. We have a strong brand that is well known in the world, and it continues to grow thanks to the high standards of our everyday business practices". Today the company of "Xpress Money Ltd", registered in 2000 in London, is one of the largest in the Middle East. Speaking of the key points, COO Y. Sudhir Kumar Shetty said: "We started with a simple model of" cash-cash "and now Xpress Money has a whole range of products, taking into account the diverse needs of our clients". The new emblem of Xpress Money is introduced step-by-step around the world. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The procedure of receiving and payment of Xpress Money transfers eliminates the need for filling in paper forms. The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo.