The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries. It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. 11 May 2012 Xpress Money has organized an environmental clean-up expedition to the worlds highest mountain - Everest. Services of Unistream will be fully available in more than 13 thousand service points of Xpress Money service worldwide, and customers of the English system will be serviced in Unistream. Now a modern, reliable and convenient system of Xpress Money has become available in Canada for those who need to send international money transfers within minutes.