Today the company of "Xpress Money Ltd", registered in 2000 in London, is one of the largest in the Middle East. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The most reliable instant money transfer service Xpress Money recorded a 59 percent increase in the agent network.