The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Advantages of the "Xpress Money": high speed - Transfer funds for one minute. To transfer money you does not need a bank account, it is sufficient to show the agent an identity document: passport or driving license of international standard. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. For transferring money via Xpress Money a client doesnt have to open a bank account, only to produce proof of identity to the agent: driving license of international standard or passport or other identity. It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. Advantages of the "Xpress Money": a minimum of documents - identification document (the original). The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo.