The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." To transfer money you does not need a bank account, it is sufficient to show the agent an identity document: passport or driving license of international standard. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. Vinesh Venugopal Nair, marketing director of Xpress Money, said: "We not only help our clients to maintain contact with their families, but also become a part of life of communities that serve. We are actively supporting people in need around the world." For transferring money via Xpress Money a client doesnt have to open a bank account, only to produce proof of identity to the agent: driving license of international standard or passport or other identity. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices.