Xpress Money started its activity with the only purpose of supporting of growing community of expatriates so that it softened the stress associated with life away from home and family. The goal has found concrete form in a simple, convenient and reliable way to send money back home to their families. Speaking of the key points, COO Y. Sudhir Kumar Shetty said: "We started with a simple model of" cash-cash "and now Xpress Money has a whole range of products, taking into account the diverse needs of our clients". The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Advantages of the "Xpress Money": high speed - Transfer funds for one minute. The procedure of receiving and payment of Xpress Money transfers eliminates the need for filling in paper forms. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world. Xpress Money makes the best offer to its partners-agents. Reasonable price, easy to use systems and global presence provide the opportunity to build businesses and increase profits by offering Xpress Money services.