After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries. The procedure of receiving and payment of Xpress Money transfers eliminates the need for filling in paper forms. The most reliable instant money transfer service Xpress Money recorded a 59 percent increase in the agent network.