After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The procedure of receiving and payment of Xpress Money transfers eliminates the need for filling in paper forms. The most reliable instant money transfer service Xpress Money recorded a 59 percent increase in the agent network.