The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Xpress Money is an Authorized Payment Institution (API), operating on the basis of a license of the Financial Regulation and Supervision (FSA). Xpress Money offers its customers fast, reliable and affordable way to transfer money around the world. International money transfer system Unistream and the British system Xpress Money Services Ltd have completed the entire complex of works on the partnership agreement. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.