Today the company of "Xpress Money Ltd", registered in 2000 in London, is one of the largest in the Middle East. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Vinesh Venugopal Nair, marketing director of Xpress Money, said: "We not only help our clients to maintain contact with their families, but also become a part of life of communities that serve. We are actively supporting people in need around the world." The company Xpress Money Services Ltd. was established to ensure high efficiency and total quality service to clients and registered in 1999 in London, UK. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.