Sadhesh Giriyan, vice president of Xpress Money, said: "We aim to become a major provider of instant money transfers around the world. We have a strong brand that is well known in the world, and it continues to grow thanks to the high standards of our everyday business practices". The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Xpress Money is an Authorized Payment Institution (API), operating on the basis of a license of the Financial Regulation and Supervision (FSA). It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. Xpress Money offers its customers fast, reliable and affordable way to transfer money around the world. The procedure of receiving and payment of Xpress Money transfers eliminates the need for filling in paper forms. International money transfer system Unistream and the British system Xpress Money Services Ltd have completed the entire complex of works on the partnership agreement.