Now a modern, reliable and convenient system of Xpress Money has become available in Canada for those who need to send international money transfers within minutes. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Vinesh Venugopal Nair, marketing director of Xpress Money, said: "We not only help our clients to maintain contact with their families, but also become a part of life of communities that serve. We are actively supporting people in need around the world." Xpress Money is an Authorized Payment Institution (API), operating on the basis of a license of the Financial Regulation and Supervision (FSA). The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices. 11 May 2012 Xpress Money has organized an environmental clean-up expedition to the worlds highest mountain - Everest.