The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." To transfer money you does not need a bank account, it is sufficient to show the agent an identity document: passport or driving license of international standard. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices. 11 May 2012 Xpress Money has organized an environmental clean-up expedition to the worlds highest mountain - Everest.