Sadhesh Giriyan, vice president of Xpress Money, said: "We aim to become a major provider of instant money transfers around the world. We have a strong brand that is well known in the world, and it continues to grow thanks to the high standards of our everyday business practices". The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Advantages of the "Xpress Money": high speed - Transfer funds for one minute. It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices. The company Xpress Money Services Ltd. was established to ensure high efficiency and total quality service to clients and registered in 1999 in London, UK.