Suren Hayriyan noted that with the implementation of the agreement between Unistream and Xpress Money, the system will not only strengthens its position in these areas, but also discovers a major stimulus for the development in both the operational and financial terms. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. The most reliable instant money transfer service Xpress Money recorded a 59 percent increase in the agent network. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.