Xpress Money started its activity with the only purpose of supporting of growing community of expatriates so that it softened the stress associated with life away from home and family. The goal has found concrete form in a simple, convenient and reliable way to send money back home to their families. Worldwide, the company Xpress Money is known for its reasonable price to pay for making transfers and competitive exchange rates. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Xpress Money offers its customers fast, reliable and affordable way to transfer money around the world. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices. The company Xpress Money Services Ltd. was established to ensure high efficiency and total quality service to clients and registered in 1999 in London, UK. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.