Speaking of the key points, COO Y. Sudhir Kumar Shetty said: "We started with a simple model of" cash-cash "and now Xpress Money has a whole range of products, taking into account the diverse needs of our clients". The new emblem of Xpress Money is introduced step-by-step around the world. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The most reliable instant money transfer service Xpress Money recorded a 59 percent increase in the agent network. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices.