Xpress Money started its activity with the only purpose of supporting of growing community of expatriates so that it softened the stress associated with life away from home and family. The goal has found concrete form in a simple, convenient and reliable way to send money back home to their families. Speaking of the key points, COO Y. Sudhir Kumar Shetty said: "We started with a simple model of" cash-cash "and now Xpress Money has a whole range of products, taking into account the diverse needs of our clients". The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo. International money transfer system Unistream and the British system Xpress Money Services Ltd have completed the entire complex of works on the partnership agreement.