Xpress Money started its activity with the only purpose of supporting of growing community of expatriates so that it softened the stress associated with life away from home and family. The goal has found concrete form in a simple, convenient and reliable way to send money back home to their families. Today the company is "Xpress Money Ltd", registered in 1999 in London, is one of the largest in the Middle East. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. Advantages of the "Xpress Money": favorable tariff for the transfer of money. The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries. Vinesh Venugopal Nair, marketing director of Xpress Money, said: "We not only help our clients to maintain contact with their families, but also become a part of life of communities that serve. We are actively supporting people in need around the world." It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo. The most reliable instant money transfer service Xpress Money recorded a 59 percent increase in the agent network.