Sadhesh Giriyan, vice president of Xpress Money, said: "We aim to become a major provider of instant money transfers around the world. We have a strong brand that is well known in the world, and it continues to grow thanks to the high standards of our everyday business practices". Xpress Money started its activity with the only purpose of supporting of growing community of expatriates so that it softened the stress associated with life away from home and family. The goal has found concrete form in a simple, convenient and reliable way to send money back home to their families. Today the company of "Xpress Money Ltd", registered in 2000 in London, is one of the largest in the Middle East. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices.