Sadhesh Giriyan, vice president of Xpress Money, said: "We aim to become a major provider of instant money transfers around the world. We have a strong brand that is well known in the world, and it continues to grow thanks to the high standards of our everyday business practices". Today the company of "Xpress Money Ltd", registered in 2000 in London, is one of the largest in the Middle East. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Vinesh Venugopal Nair, marketing director of Xpress Money, said: "We not only help our clients to maintain contact with their families, but also become a part of life of communities that serve. We are actively supporting people in need around the world." It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo.