The new emblem of Xpress Money is introduced step-by-step around the world. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Xpress Money offers its customers fast, reliable and affordable way to transfer money around the world. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.