The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." Advantages of the "Xpress Money": high speed - Transfer funds for one minute. Vinesh Venugopal Nair, marketing director of Xpress Money, said: "We not only help our clients to maintain contact with their families, but also become a part of life of communities that serve. We are actively supporting people in need around the world." The procedure of receiving and payment of Xpress Money transfers eliminates the need for filling in paper forms. International money transfer system Unistream and the British system Xpress Money Services Ltd have completed the entire complex of works on the partnership agreement. 11 May 2012 Xpress Money has organized an environmental clean-up expedition to the worlds highest mountain - Everest. The company Xpress Money Services Ltd. was established to ensure high efficiency and total quality service to clients and registered in 1999 in London, UK. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.