Sadhesh Giriyan, vice president of Xpress Money, said: "We aim to become a major provider of instant money transfers around the world. We have a strong brand that is well known in the world, and it continues to grow thanks to the high standards of our everyday business practices". Worldwide, the company Xpress Money is known for its reasonable price to pay for making transfers and competitive exchange rates. The new emblem of Xpress Money is introduced step-by-step around the world. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries. For transferring money via Xpress Money a client doesnt have to open a bank account, only to produce proof of identity to the agent: driving license of international standard or passport or other identity. Xpress Money offers its customers fast, reliable and affordable way to transfer money around the world. On the territory of the Emirates, Xpress Money has its head office and operates more than 140 of their own offices.