Xpress Money started its activity with the only purpose of supporting of growing community of expatriates so that it softened the stress associated with life away from home and family. The goal has found concrete form in a simple, convenient and reliable way to send money back home to their families. Worldwide, the company Xpress Money is known for its reasonable price to pay for making transfers and competitive exchange rates. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. The company Xpress Money - a leading provider of global money transfers - announced its recent expansion into Canada. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." The appearance of a new branding had happened at the time when the giant in the field of of money transfers may declare its record growth. By the end of 2011, Xpress Money has fixed 52 per cent increase in the agent network, which increased from 85,000 locations in 95 countries, up to 135,000 service points in 125 countries.