Speaking of the key points, COO Y. Sudhir Kumar Shetty said: "We started with a simple model of" cash-cash "and now Xpress Money has a whole range of products, taking into account the diverse needs of our clients". After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. For transferring money via Xpress Money a client doesnt have to open a bank account, only to produce proof of identity to the agent: driving license of international standard or passport or other identity. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.