The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." To transfer money you does not need a bank account, it is sufficient to show the agent an identity document: passport or driving license of international standard. After the payment of funds to the recipient, "Xpress Money" notifies the sender with the help of free SMS-messages. Xpress Money is an Authorized Payment Institution (API), operating on the basis of a license of the Financial Regulation and Supervision (FSA). The new avatar of Xpress Money will be introduced gradually across the world, and now Filipinos in Hong Kong and Indians and Pakistanis in Australia and New Zealand have already mastered the new company logo. 11 May 2012 Xpress Money has organized an environmental clean-up expedition to the worlds highest mountain - Everest. The new image of Xpress Money was presented at the ceremonial dinner in Dubai, October 31, 2011. At this memorable event were large shareholders, VIP-guests and partners, agents from around the world.