Today the company is "Xpress Money Ltd", registered in 1999 in London, is one of the largest in the Middle East. The new emblem of Xpress Money is introduced step-by-step around the world. The new brand positioning of Xpress Money is based on the the premise that they are "the most reliable in the world of instant money transfer service." It was announced and that the the club card Xpress Money Priceless, which was successfully introduced into circulation in the UAE earlier this year, will now run throughout the Cooperation Council for the Gulf States in the deployment of this program in 2012. Xpress Money offers its customers fast, reliable and affordable way to transfer money around the world. The company Xpress Money Services Ltd. was established to ensure high efficiency and total quality service to clients and registered in 1999 in London, UK.